Cacao provide commerce for small communities in Guatemala

Diversifying crop production including the sacred crop cacao, boosting both rural income and celebrating Mayan culture.

Rural economies in the Q'eqchi'es region of Guatemala are struggling to generate a sustainable income

The rural communities of many developing nations struggle to generate ample income to sustain their family and, Guatemala is no exception. Further compounded by the COVID-19 pandemic S.H.A.R.E. seeks to support solutions that not only meet the immediate economic needs, but also, nourish the culture of the region. In the Q'eqchi' communities of Guatemala, the introduction of cacao does both.

Celebrating culture in a solution to generating additional income

The cultivation of cacao is of greater relevance in the Q'eqchi'es communities of Guatemala, because it is a sacred product in the Q'eqchi' culture, they use it as a special drink during Mayan ceremonies and in corn plantings. The idea with this project, is that the beneficiaries can promote the practice on the use of cacao in the Mayan culture Q'eqchi' and likewise, market the product in the local market generating the much needed additional income for local families.

Project Contact Details

Project Leader: Carl Fletcher

As a 40+ year donor I’ve supported S.H.A.R.E.'s practical and effective projects that help people help themselves. Upon retirement from the Ontario Ministry of Agriculture Food and Rural Affairs, I volunteered as a Projects Committee member. I am now Project Manager for El Salvador, Guatemala and Honduras projects. I am a Professional Agrologist and a Canadian Association of Farm Advisors member. I value that each S.H.A.R.E. project requires the beneficiaries to "Pass on” a benefit to others in recognition of the help the project has given them.


12801 Bramalea Rd., Caledon Ontario, L7C 2R1


Aprosarstun is S.H.A.R.E.'s partner in Guatemala. Aprosarstun is a Mayan Q'eqchi' organization promoting sustainable development in the Sarstun river protected area of southeast Guatemala. Their mission is to improve livelihoods of the communities in the Sarstun watershed region while protecting the rich biodiversity and ecology.


This project is ongoing and in need of support. Please make a donation here.

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